Wikipedia defines a duopoly as: “Where two companies have dominant or exclusive control over a market, and most (if not all) competition in that market takes place directly between them.”
The two companies in Pet Food's Duopoly: Purina with 32% of us market shares and Mars with 29%. (According to market analysis from www.therestreet.com.)
Purina pet food products in the United States:
Mars Pet Food Products in the United States:
Purina puts her company logo on all her pet food brands and clearly links the brand to the Purina name. On the other hand, Mars does not. Mars allows products to independently be directly linked to the March name.
Wikipedia says a duopoly “Is the most basic form of oligopoly.” “An oligopoly is A market where the pricing control is in the hands of some sellers. “
We looked at the pricing between these two brands …
When comparing the price of Purina, Chow died to pedigree dog food (budget pet food), the Purina price was $ 0.69 per pound – Mars dog food was in the same way priced at $ 0.68 per pound.
When looking at brands in wet cat food and compared the price of Purina Fancy Feast with Mars Sheba, the Purina price was $ 0.44 per ounce – March Cat Food was similar to $ 0.37 per ounce.
Purina and Mars Petcare combined – make 61% of the US pet market.
This means that the market share for Hundreds of other pet food brands that are added – make up the remaining 39% of US Pet Sales.
Susan Thixton
Pet Food Safety Advocate
Author buyers watch out, co -authors dinner pawsible
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